DBGI旗下AVO品牌進駐全美逾千間大學書店黃金位置，取代lululemon推店中店模式

EX-99.1
2
ex99-1.htm
EX-99.1

 

 

Exhibit
99.1

 

DBGI
Announces Partnership with Largest College Bookstore Chain with Over 1,000 Locations

 

AVO
to Take Over lululemon’s Prime Retail Space in All Current Bookstore Locations

 

Austin,
Texas – July 7, 2026 – DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion
today announced that its AVO brand has partnered with the largest college bookstore chain, which has over 1,000 bookstore locations.

 

Additionally,
AVO will assume all prime retail floor space currently occupied by Lululemon across all bookstores. The Company plans to maintain this
footprint while rolling out its store-in-store concept, integrating customization-focused technology and enhanced customer experiences
into every location.

 

“We
were often tucked away upstairs or in the back corners of bookstores, yet our strong sell-through rates prove that compelling products
and real value will always create strong customer demand,” said Hil Davis, CEO of Digital Brands Group. “The world’s
largest retailers built their multi billion-dollar brands on offering a great customer value proposition. We are doing the exact same
thing in collegiate licensing.”

 

About
Digital Brands Group

 

We
offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business
model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share”
by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

 

Digital
Brands Group, Inc. Company Contact

Hil
Davis, CEO

 

Email:
[email protected]

 

Forward-looking
Statements

 

Certain
statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking
statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks
and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,”
“estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning
or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking.
All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial
performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees
and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no
obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise,
except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition
of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising
from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus
(COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial
strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption
and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences
and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing
pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer
businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security
of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may
be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly
collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers;
continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products;
continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible
goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities;
legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to
obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased
focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from
time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports
on Form 10-Q, and Forms 8-K filed or furnished with the SEC.